CLINTON, S.C. – Presbyterian College Athletics announced Tuesday it has aligned with Influxer to be an official partner of Blue Hose Athletics in the name, image, and likeness space.
Influxer was founded in Dallas, Texas, in 2022 to connect student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 44,000 student-athletes at more than 600 universities across the country, offering them the chance to sell personalized merchandise featuring their school's officially licensed branding.
In addition to creating a personal store space for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment. Influxer staff are available for free one-on-one coaching on a variety of topics, from social media marketing to taxes to reading contracts. The company also offers paid internships to student-athletes on most of its partner campuses to assist in marketing, graphic design, business, and other facets of the company.
"Influxer is excited to work with Presbyterian College because the athletics administration understands not only the immediate benefits of working with us, but also the long-term resources for their student-athletes," Influxer Vice President Keith Miller said. "NIL is not simply transactional, but an opportunity that Influxer wants to further into the development process for their student-athletes."
Once a Presbyterian student-athlete has opted into the store, Blue Hose fans will be able to find the new apparel at the officialÂ
Presbyterian Influxer store as well as the student's own personalized site. All designs are approved by the university and are available in every student-athlete's own store in the same sport. The merchandise list includes hats, shirts, sweatshirts, jerseys, tumblers, and more, with new designs and products being rolled out throughout the year.
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